Creator Guide

Complete your profile 100%.

A complete profile is 5x more likely to be contacted by brands. Make sure you have filled in:

• Channel name — the exact name of your main channel/page
• Fishing styles (niches) — be specific (feeder, classic carp, spinning, catfishing, etc.)
• County — brands sometimes look for creators in particular areas
• About you — a convincing text about what you do and why you are unique
• All social platforms — the correct links to YouTube, Facebook and TikTok
• Up-to-date statistics — declared with recent proof or pulled automatically from your channel
• Filming equipment — brands want to know what you film with
• Official sponsor and collaborators — if you already have them, mention them
• Contact details — visible only to the brands you grant access
• Optionally: an indicative rate card and a media kit

Statistics matter — be honest.

Brands check statistics. Provide real figures from: YouTube Studio (subscribers, average views per video), Facebook Insights (followers, organic reach), TikTok Analytics (followers, average views). On the platform, statistics are declared with attached proof (a screenshot no older than 30 days) or pulled automatically if you connect your YouTube channel. Don't inflate the numbers! A creator with 2,000 active followers and a 15% engagement rate is more valuable than one with 50,000 inactive followers and 0.5% engagement.

Engagement rate — the key indicator.

Engagement rate = (Likes + Comments + Shares) / Followers × 100. Benchmarks for fishing:

• under 2% — low engagement
• 2–5% — good engagement
• 5–10% — very good engagement
• over 10% — excellent engagement

The profile photo.

Use: your channel logo if you have one; a professional photo of you fishing; a clear, well-lit, high-resolution image. Avoid: blurry or pixelated photos; images unrelated to fishing; photos that are too dark.

The "About creator" text.

Write a 3–5 sentence text that answers: What type of fishing do you practice and film? What makes your content unique? What can you offer a brand? Example: "I have been creating feeder and carp fishing content on the Danube and the lakes of Oltenia for 4 years. My videos focus on detailed techniques and authentic locations in southern Romania. With a community of 15,000 passionate subscribers, I offer brands access to a dedicated and responsive audience."

The badge system.

Badges are assigned by the Fishing Creators team after reviewing your profile:

• 🥈 Silver — the starting point for verified creators
• ⭐ Gold — for creators with solid statistics and consistent content
• 💎 Premium — for top creators with high reach

How to move up a level: update your statistics regularly; keep a consistent publishing frequency; raise the quality of your video production; contact the team for a reassessment.

How contact with brands works.

Once your profile is approved and visible in the directory, everything happens through the platform: brands send you collaboration proposals or requests to access your contact details — which you decide whether to approve; after approval you talk in the platform's messaging; in addition, you can apply yourself to campaigns published by brands. Tips for successful collaborations: respond promptly to the proposals you receive; be transparent about your audience and statistics; set the collaboration terms clearly in writing; meet the agreed deadlines; deliver the published content right inside the collaboration (the links) so the brand can see it — and you both receive reviews that build your reputation.

Update your profile regularly.

Statistics change! Update your profile at least once every 3 months — and keep the proof of your declared statistics recent (under 30 days) so your profile stays credible.